Cross-selling
Definition
A sales strategy of suggesting complementary products to what the customer is already buying or has in their cart. Example: offering shoe care paste alongside shoes. Cross-selling increases AOV and improves the shopping experience when applied tastefully.
Definicja
Strategia sprzedażowa polegająca na proponowaniu klientowi produktów komplementarnych do tego, co już kupuje lub ma w koszyku. Przykład: do butów proponujesz pastę do pielęgnacji. Cross-selling zwiększa AOV i poprawia doświadczenie zakupowe, gdy jest stosowany z umiarem.
Related terms
Upselling
A sales strategy of encouraging customers to purchase a more expensive version o...
AOV (Average Order Value)
Average Order Value is a key e-commerce metric calculated by dividing total reve...
Shopping Cart
An online store feature that allows customers to collect selected products befor...
Checkout
The process of completing an order in an online store — from the cart through sh...
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