Abandoned Cart
Porzucony koszyk
Definition
A situation where a customer adds products to the cart but does not complete the order. The average cart abandonment rate in e-commerce is about 70%. Automated abandoned cart reminder emails (e.g., through Klaviyo) can recover 5-15% of abandoned orders.
Definicja
Sytuacja, w której klient dodaje produkty do koszyka, ale nie finalizuje zamówienia. Średni wskaźnik porzuceń koszyka w e-commerce wynosi około 70%. Automatyczne maile przypominające o porzuconym koszyku (np. przez Klaviyo) mogą odzyskać 5-15% porzuconych zamówień.
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