ROI (Return on Investment)
Definition
Return on Investment — a metric measuring the effectiveness of money spent, calculated as (profit - cost) / cost × 100%. In e-commerce, ROI is used to evaluate advertising campaigns, store redesign investments, and marketing tools. It enables informed budget decisions.
Definicja
Zwrot z inwestycji — wskaźnik mierzący efektywność wydanych pieniędzy, obliczany jako (zysk - koszt) / koszt × 100%. W e-commerce ROI stosuje się do oceny kampanii reklamowych, inwestycji w redesign sklepu czy narzędzia marketingowe. Pozwala podejmować świadome decyzje budżetowe.
Related terms
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The total revenue a customer generates throughout their entire relationship with...
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Conversion Rate
The percentage of store visitors who make a purchase. The average e-commerce con...
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