E-commerce Glossary

Schema Markup

Schema markup

Definition

Structured data (JSON-LD) added to page code that helps search engines better understand the content. Schema markup enables displaying rich snippets in Google — review stars, prices, product availability. In Shopify, schema is added through theme editing or dedicated SEO apps.

Definicja

Strukturalne dane (JSON-LD) dodawane do kodu strony, które pomagają wyszukiwarkom lepiej zrozumieć jej zawartość. Schema markup pozwala wyświetlać rich snippets w Google — gwiazdki opinii, ceny, dostępność produktu. W Shopify schema dodaje się przez edycję motywu lub dedykowane aplikacje SEO.

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Optymalizacja

ROI (Return on Investment)

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