User Experience (UX)
Definition
The overall experience a user has while interacting with an online store — from navigation through product search to checkout. Good UX directly translates to conversion, AOV, and customer loyalty. UX optimization includes user research, heatmaps, A/B testing, and iterative design.
Definicja
Ogólne doświadczenie użytkownika podczas interakcji ze sklepem internetowym — od nawigacji przez wyszukiwanie produktów po checkout. Dobre UX bezpośrednio przekłada się na konwersję, AOV i lojalność klientów. Optymalizacja UX obejmuje badania użytkowników, heatmapy, A/B testy i iteracyjny design.
Related terms
Conversion Rate
The percentage of store visitors who make a purchase. The average e-commerce con...
Heatmap
A visual representation of user interaction data on a page — showing where they ...
A/B Testing
A method of comparing two versions of a page, email, or store element to determi...
Core Web Vitals
A set of three Google metrics measuring user experience: LCP (loading speed), IN...
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