AOV (Average Order Value)
Definition
Average Order Value is a key e-commerce metric calculated by dividing total revenue by the number of orders. A higher AOV means more revenue without needing to acquire new customers. Increasing AOV is achieved through upselling, cross-selling, and free shipping threshold strategies.
Definicja
Średnia wartość zamówienia — kluczowy wskaźnik e-commerce obliczany jako łączny przychód podzielony przez liczbę zamówień. Wyższy AOV oznacza większy przychód bez konieczności pozyskiwania nowych klientów. Zwiększanie AOV realizuje się poprzez upselling, cross-selling i strategię progów darmowej dostawy.
Related terms
Upselling
A sales strategy of encouraging customers to purchase a more expensive version o...
Cross-selling
A sales strategy of suggesting complementary products to what the customer is al...
LTV (Lifetime Value)
The total revenue a customer generates throughout their entire relationship with...
ARPU (Average Revenue Per User)
Average Revenue Per User is a metric showing how much revenue a single customer ...
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