ARPU (Average Revenue Per User)
Definition
Average Revenue Per User is a metric showing how much revenue a single customer generates on average over a given period. ARPU helps assess the monetization efficiency of the customer base and compare performance across segments. It is especially important in subscription and SaaS models.
Definicja
Średni przychód na użytkownika — metryka pokazująca, ile średnio przychodu generuje jeden klient w danym okresie. ARPU pomaga ocenić efektywność monetyzacji bazy klientów i porównywać wyniki między segmentami. Jest szczególnie ważny w modelach subskrypcyjnych i SaaS.
Related terms
LTV (Lifetime Value)
The total revenue a customer generates throughout their entire relationship with...
AOV (Average Order Value)
Average Order Value is a key e-commerce metric calculated by dividing total reve...
ROI (Return on Investment)
Return on Investment — a metric measuring the effectiveness of money spent, calc...
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