Email Marketing Automation
Email marketing automation
Definition
Automating email communication with customers based on their behavior and data — e.g., welcoming new subscribers, abandoned cart reminders, or product recommendations. Klaviyo is the most popular email marketing automation tool in the Shopify ecosystem. Well-configured flows can generate 20-30% of a store's revenue.
Definicja
Automatyzacja komunikacji mailowej z klientami na podstawie ich zachowań i danych — np. powitanie nowego subskrybenta, przypomnienie o porzuconym koszyku czy rekomendacje produktów. Klaviyo jest najpopularniejszym narzędziem do email marketing automation w ekosystemie Shopify. Dobrze skonfigurowane flow mogą generować 20-30% przychodu sklepu.
Related terms
Klaviyo
An email and SMS marketing platform built specifically for e-commerce, with deep...
Segmentation
Dividing the customer base into groups with shared characteristics — e.g., order...
Abandoned Cart
A situation where a customer adds products to the cart but does not complete the...
Conversion Rate
The percentage of store visitors who make a purchase. The average e-commerce con...
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