E-commerce Glossary

Heatmap

Heatmapa

Definition

A visual representation of user interaction data on a page — showing where they click, how far they scroll, and where they focus attention. Heatmaps help identify UX issues and optimize page layout. Popular tools include Hotjar, Microsoft Clarity, and Lucky Orange.

Definicja

Wizualna reprezentacja danych o interakcjach użytkowników ze stroną — pokazuje, gdzie klikają, jak daleko scrollują i na czym skupiają uwagę. Heatmapy pomagają zidentyfikować problemy z UX i zoptymalizować układ strony. Popularne narzędzia to Hotjar, Microsoft Clarity i Lucky Orange.

Related terms

A/B Testing

A method of comparing two versions of a page, email, or store element to determi...

User Experience (UX)

The overall experience a user has while interacting with an online store — from ...

Conversion Rate

The percentage of store visitors who make a purchase. The average e-commerce con...

Related service

Check our offer

Optymalizacja

Headless Commerce

InPost Parcel Lockers

Back to glossary

Need help with Heatmap?

We are a Shopify agency from Wroclaw. We will help you implement e-commerce best practices in your store.

Free consultation