36 terms

E-commerce Glossary — Shopify & Marketing

Comprehensive glossary of e-commerce, Shopify and digital marketing terms. Each term with definitions in Polish and English, related concepts and links to our services.

A/B Testing

A method of comparing two versions of a page, email, or store element to determine which performs better. In e-commerce,...

Abandoned Cart

A situation where a customer adds products to the cart but does not complete the order. The average cart abandonment rat...

AOV (Average Order Value)

Average Order Value is a key e-commerce metric calculated by dividing total revenue by the number of orders. A higher AO...

ARPU (Average Revenue Per User)

Average Revenue Per User is a metric showing how much revenue a single customer generates on average over a given period...

BLIK

A Polish mobile payment system that enables fast and secure online payments using a 6-digit code generated in a banking ...

Checkout

The process of completing an order in an online store — from the cart through shipping details and payment to confirmati...

Conversion Rate

The percentage of store visitors who make a purchase. The average e-commerce conversion rate is 1-3%, but well-optimized...

Core Web Vitals

A set of three Google metrics measuring user experience: LCP (loading speed), INP (responsiveness), and CLS (visual stab...

Cross-selling

A sales strategy of suggesting complementary products to what the customer is already buying or has in their cart. Examp...

Dropshipping

A sales model where the store does not stock inventory — orders are forwarded directly to a supplier who ships products ...

Email Marketing Automation

Automating email communication with customers based on their behavior and data — e.g., welcoming new subscribers, abando...

Headless Commerce

An e-commerce architecture where the frontend layer (what the customer sees) is separated from the backend (business log...

Heatmap

A visual representation of user interaction data on a page — showing where they click, how far they scroll, and where th...

InPost Parcel Lockers

InPost's network of automated parcel lockers, which is the most popular delivery method in Polish e-commerce. Customers ...

Klaviyo

An email and SMS marketing platform built specifically for e-commerce, with deep Shopify integration. Klaviyo enables ad...

Liquid

A template language created by Shopify, used for building and customizing store themes. Liquid enables dynamic display o...

LTV (Lifetime Value)

The total revenue a customer generates throughout their entire relationship with a brand. LTV is a crucial metric for as...

Magento (Adobe Commerce)

An open-source e-commerce platform, now part of Adobe Commerce. Magento offers great flexibility but requires significan...

Meta Tags

HTML elements placed in the <head> section of a page that provide information to search engines and social platforms. Th...

Metafields

Additional data fields in Shopify that allow storing custom information for products, collections, customers, and orders...

PrestaShop

A free open-source e-commerce platform popular in Europe, especially in France and Poland. PrestaShop requires its own h...

Przelewy24

The largest Polish online payment gateway supporting bank transfers, cards, BLIK, and digital wallets. Przelewy24 is one...

ROI (Return on Investment)

Return on Investment — a metric measuring the effectiveness of money spent, calculated as (profit - cost) / cost × 100%....

Schema Markup

Structured data (JSON-LD) added to page code that helps search engines better understand the content. Schema markup enab...

Sections

Modular content blocks in Shopify themes that can be added, removed, and rearranged in the theme editor. Sections enable...

Segmentation

Dividing the customer base into groups with shared characteristics — e.g., order value, purchase frequency, location, or...

Shopify Flow

A business process automation tool in Shopify, available on Advanced and Plus plans. Flow enables creating no-code autom...

Shopify Payments

Shopify's built-in payment gateway powered by Stripe that allows accepting credit and debit cards without third-party ga...

Shopify Plus

The enterprise version of Shopify for large brands and high-volume stores. Shopify Plus offers checkout customization, S...

Shopify SEO

Optimizing a Shopify store for search engines. It includes configuring meta tags, schema markup, XML sitemaps, Core Web ...

Shopify Theme

A visual template that defines the look and layout of a Shopify store. Themes are built with Liquid, HTML, CSS, and Java...

Shopping Cart

An online store feature that allows customers to collect selected products before making a purchase. In Shopify, the car...

Tpay

A Polish online payment gateway offering bank transfers, BLIK, cards, and installment payments. Tpay is a popular altern...

Upselling

A sales strategy of encouraging customers to purchase a more expensive version of a product or additional premium option...

User Experience (UX)

The overall experience a user has while interacting with an online store — from navigation through product search to che...

WooCommerce

A free e-commerce plugin for WordPress, the most popular shopping platform in the world by number of installations. WooC...

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